Free Pricing Audit

Are You Leaving Money On the Table?

5 questions. 90 seconds. Find out if your pricing is healthy — or costing you thousands per season.

Question 1 of 50%

Question 1 of 5

Do you know your cost per stop — total variable cost to complete one service visit?

Yes, I know it within $2I track labor, chemical, and equipment cost per stop

Roughly — within $5–10I have a general sense but haven't done the exact math

Not really — I price by feel or market rateI look at what others charge and work from there

Question 2 of 5

What is your gross margin on your spray division?

55% or higherRevenue minus direct costs (labor + chemicals + equipment)

40–54%In the range but room to improve

Under 40%Margins feel tight — not sure where it's going

I don't track gross marginI look at net profit at the end of the season

Question 3 of 5

When did you last raise prices on existing customers?

This season or last seasonWe do annual or biannual price adjustments

2–3 years agoIt's been a while — nervous to rock the boat

More than 3 years ago or neverPrices have been the same for years

Question 4 of 5

How do you calculate price for a new customer?

Cost-plus — I calculate my actual cost and add a target marginI know what it costs and price accordingly

Market rate — I charge what competitors chargeI look at what the market will bear

Square footage estimate — I have a rough $/1K sq ft number I useWorks most of the time but I'm not sure it's right

Gut feel — I quote what feels right for the propertyExperience-based pricing

Question 5 of 5

What is your close rate on estimates — the % of quotes that turn into customers?

Above 35%More than 1 in 3 estimates become customers

20–35%Typical range for most lawn care operations

Below 20%Less than 1 in 5 — feeling competitive pressure on price

I don't track close rateNot sure what % of quotes close

Your results are ready

Almost There.

Your Pricing Health Score

Enter your email to unlock your full results — including where you're losing money and exactly what to fix first. We'll also send you the free Chemical Rate Card.

No spam. Unsubscribe anytime. Your email is never sold.

—

Calculating...

← Back to TurfVision